In 2020, Durane started with a simple idea: to bring quality household products to customers without breaking the bank.

Proudly British, Durane was founded with the vision of making exceptional household essentials accessible to everyone. Durane quickly became synonymous with durability, practicality and style.
Durane became the go-to place for household essentials. The brand's commitment to providing the best possible value for money was unwavering. With a large range of quality products and a dedication to exceptional customer service, Durane became a trusted companion in the journey towards a more organised, efficient and stylish home.

In a world where choices are all around us, Durane stood out as a brand that not only met but exceeded expectations. Durane’s difference was not just a promise; it was a reality that customers could experience with every purchase. As the brand continues to evolve and innovate, it remains a symbol of quality, affordability and the perfect addition to any home.

On a mission to make a difference, Durane was born from the simple yet powerful idea of offering everyday household essentials that elevate your home, all at friendly prices.

Durane wanted to make sure everyone, no matter how big or small their budget, could find something from Durane to make their home better.

Affordability became a core principle to Durane. The belief that everyone deserves access to quality products fueled Durane’s mission to maintain prices that were within reach for all. Durane became a champion of inclusivity, making it possible for households of all sizes and budgets to enjoy products that display excellence.

Durane didn't stop there. Durane made sure their things were easy to clean and take care of. They also wanted their designs to match any style of decoration. And, to be kind to the environment, Durane chose materials that were good for the planet.